{"answer":"A referral is usually a simple introduction. The referrer points the business toward the opportunity and Own The Conversation handles the client conversation, proposal and fulfilment.\n\nA reseller arrangement is more involved. The reseller may keep the client relationship, present the service under their own brand, set margin where agreed and use Supply Only as a fulfilment pathway. Both models can work, but they should not be mixed casually. The referral model is meant to stay simple: introduce the opportunity, let the product speak for itself, and move qualified leads into a proper walkthrough. That keeps the message practical and makes it easier for a prospect to see where SupplyOnly.com fits.","category":"Referral Partner Program","category_slug":"referral-partner-program","created_at":"2026-04-01T06:15:00+00:00","daily_publish_cap":2,"date_published":"2026-04-01","display_date":"2026-04-01","drip_status":"published_quality_seed","id":"qa-exp-0014-how-does-a-simple-referral-differ-from-a-reseller-arrang","image_ids":["supplyonly-category-image-003","supplyonly-general-image-030","supplyonly-general-image-068"],"last_updated":"2026-06-30T14:35:30+00:00","publish_status":"published","published_at":"2026-04-01T06:15:00+00:00","question":"How does a simple referral differ from a reseller arrangement?","question_intent":"human_objection_and_partner_education","rss_enabled":true,"rss_pub_date":"Wed, 01 Apr 2026 06:15:00 +0000","schema_enabled":true,"site_key":"supplyonly","slug":"how-does-a-simple-referral-differ-from-a-reseller-arrangement","source_record_ids":[],"source_type":"supplyonly_qa_expansion_quality_seed","source_urls":["https://owntheconversation.com/"],"tags":["Referral Partner Program","Supply Only","Own The Conversation","AI Digital Twin"]}