{"ai_json_enabled":true,"answer":"A good referral explains the problem the other business has and how a Digital Twin could help their sales, support or visibility. It\u2019s strongest when you mention concrete evidence like approved facts or public Q&A, and you suggest a simple next step such as a quick walkthrough rather than committing to a project. The goal is to help the referred business decide, not pressure them into a sale. Use language that aligns with approved business knowledge and the Own The Conversation process so the conversation stays practical.","answer_source":"approved_parent_and_related_qas","category":"Business Owner Referrals","category_slug":"business-owner-referrals","created_at":"2026-08-25T19:33:04+00:00","daily_publish_cap":3,"date_published":"2026-08-25","display_date":"2026-08-25","drip_batch":"daily_conversation_breadcrumb","drip_status":"published_topup","id":"conv-daily-20260825-5cbb9841","image_ids":["supplyonly-category-image-004","supplyonly-general-image-039","supplyonly-general-image-069"],"image_url":"","last_updated":"2026-08-25T19:33:04+00:00","local_cache_status":"pending_airtable_sync","publish_status":"published","published":true,"published_at":"2026-08-25T19:33:04+00:00","question":"What should I include in a referral to make it useful?","question_intent":"conversational_followup","rss_enabled":true,"rss_pub_date":"Tue, 25 Aug 2026 19:33:04 GMT","scheduled_for":"2026-08-25T19:33:04+00:00","schema_enabled":true,"site_key":"supplyonlydt","slug":"what-should-i-include-in-a-referral-to-make-it-useful","source":"daily_qa_drip_conversational_followup","source_queue_id":"","source_record_ids":[],"source_type":"daily_qa_drip_conversational_followup","source_urls":[],"status":"active","tags":["conversation follow-up","daily drip"],"updated_at":"2026-08-25T19:33:04+00:00"}