How do I handle a client who says AI is just hype?

Do not argue. Ask how they personally research purchases, travel, products or services now. Many people already use AI for some of that. Then ask whether their customers might do the same.

The point is not that AI replaces everything tomorrow. The point is that discovery behaviour is changing, and businesses need a controlled way to be understood in that environment. When selling the concept, the clearest approach is to focus on the business problem being solved rather than on technical jargon. That keeps the message practical and makes it easier for a prospect to see where SupplyOnly.com fits.