Can a reseller set their own margin?

In a white-label or reseller model, a partner may be able to set their own client-facing margin, depending on the agreed fulfilment terms. That is different from a simple referral where Own The Conversation normally handles the client relationship.

This distinction matters. A reseller is usually taking more responsibility for the sale and client relationship, so the commercial structure should be agreed clearly before the client is presented with an offer. Commercial terms should always be agreed clearly before a client is approached, so the relationship stays clean and the expectations stay realistic. Used well, this becomes a clear business conversation rather than a generic AI sales pitch.