Do I need to sell the project myself as a referrer?

No. A simple referral can be just an introduction. Own The Conversation can then explain the Digital Twin, run the walkthrough and manage the opportunity directly. The referral model is meant to stay simple: introduce the opportunity, let the product speak for itself, and move qualified leads into a proper walkthrough. In other words, the goal is to give the client a controlled first AI layer instead of leaving the whole topic vague and undefined. In the SupplyOnly.com model, the point is to make this useful rather than decorative: connect the answer to approved business facts, public Q&A, image context and the Own The Conversation fulfilment pathway. That gives a referrer or client a clearer reason to act without pretending that AI visibility is magic or guaranteed.