No. The business owner does not need to understand the technical details. They need to understand the outcome: their information is being organised and published in ways that are easier for digital systems to interpret.
A reseller can explain it simply: the human site is one layer, and the machine-readable outputs are another layer. Structured outputs such as schema, feeds and public JSON give search systems and AI tools a clearer path into the business information. In other words, the goal is to give the client a controlled first AI layer instead of leaving the whole topic vague and undefined.
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Does a business owner need to understand public JSON?
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