No. The website still matters for humans, branding, trust and conversion. The Digital Twin adds the AI-readable layer that organises business knowledge for assistants, search systems and future agents. For web designers, the value is being able to add an AI-readable layer beside the client website without rebuilding the whole business from scratch. Used well, this becomes a clear business conversation rather than a generic AI sales pitch.
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Does a Digital Twin replace a website design project?
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