How does this help a web designer stay relevant?

Web design is moving beyond making pages look good. Clients will increasingly need help structuring business knowledge, answering customer questions, publishing AI-readable signals and managing information across human and AI channels.

A web designer who can offer Digital Twins is not just selling pages. They are helping clients prepare for the way discovery is changing. For web designers, the value is being able to add an AI-readable layer beside the client website without rebuilding the whole business from scratch. In other words, the goal is to give the client a controlled first AI layer instead of leaving the whole topic vague and undefined.