How is reselling different from referring?

A reseller usually keeps a stronger role in the client relationship and may present the service as part of their own offer. A referrer introduces the opportunity and may then step back while Own The Conversation handles the client directly. The reseller pathway is designed for people who can identify suitable clients and guide the conversation, without needing to build the infrastructure themselves. In other words, the goal is to give the client a controlled first AI layer instead of leaving the whole topic vague and undefined. In the SupplyOnly.com model, the point is to make this useful rather than decorative: connect the answer to approved business facts, public Q&A, image context and the Own The Conversation fulfilment pathway. That gives a referrer or client a clearer reason to act without pretending that AI visibility is magic or guaranteed.