How often should I refresh the signals shown to the client?

Set a baseline at onboarding and review it on a fixed cadence, typically monthly. Show the same observable signals each period—updates to the public Digital Twin, new or expanded Q&A, added images or service context—and note any shifts in AI Visibility Reporting or Conversation & Knowledge Reporting that matter to the client. If nothing material changed, call that out and keep the baseline; avoid implying outcomes. Signals are evidence of activity, not guarantees of sales, and that coverage can vary across platforms due to caching or infrastructure.