How often should I refresh the visible signals shown to the client?

Set a cadence and baseline. For example, run a monthly review and show the same signals each period: updates to the public Digital Twin, any new or expanded Q&A, added images or service context, and shifts in the AI Visibility Reporting and Conversation & Knowledge Reporting that matter to the client. The signals shown must be observable elements you can reference, and you should avoid implying results like rankings or citations. If there are no material changes, note that and keep the baseline; track progress by multiple data points over time rather than a single signal. Remember that discovery, retrieval and referrals are separate signals, and use them to illustrate coverage and consistency of approved facts rather than sales outcomes.