How should I explain discovery, retrieval, and referrals to a client?

Discovery means an AI or search service found a public page about your Digital Twin. Retrieval means a user explicitly fetched a page you published during research. Referrals mean an identifiable AI service arrived with a browser referrer, signaling a direct connection. These are observable signals of activity around your Digital Twin and not guarantees of rankings, leads, or sales. These signals come from different platforms, and caching can make signals appear or disappear without new visits. Treat them as evidence of visibility, not proof of intent. Look at changes over time to see if coverage of key questions grows and if the approved facts are used more consistently in outputs.