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So if a retrieval has no citation, how should I explain that to the client?

AI Visibility Scan · 2026-10-10

Explain that it's observable AI activity, not a published source. A bare retrieval shows the AI looked at material but didn't display a source. For conversations, emphasize that we rely on confirmed referrals or visible citations for stronger proof of what the client saw. Bare retrievals should not be treated as sources or as proof of interest.

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