Define measurable milestones such as: 1) a publish-ready Digital Twin with approved facts, Q&A, and images; 2) a live, client-facing output page that clearly answers core questions; 3) a defined pilot or trial with an actual client; 4) a documented, time-bound improvement in useful interactions and a reduction in repeat questions, tracked over time. These steps turn the idea into a testable program rather than hype. Also track AI visibility signals (discovery, retrieval, referrals) as evidence of progress, not guarantees of sales.
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What concrete milestones prove this is a real business opportunity, not hype?
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