A good referral is a business that has a real need to be understood more clearly. That could be a business with many services, repeated customer questions, complex products, lots of images, local authority, staff knowledge, or a website that looks fine to humans but does not explain the business in an AI-ready way.
Businesses already spending money on websites, SEO, ads, directories or content are often good candidates because they already understand that visibility matters. The referral model is meant to stay simple: introduce the opportunity, let the product speak for itself, and move qualified leads into a proper walkthrough. In other words, the goal is to give the client a controlled first AI layer instead of leaving the whole topic vague and undefined.
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What makes a good referral for an AI Digital Twin?
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