What should an agency avoid promising when presenting AI visibility to a client?

A reseller should treat this as a client offer with a fulfilment pathway behind it. The reseller needs to know who keeps the client relationship, how the public brain is approved, who handles updates, and how Own The Conversation supplies the build behind the scenes. That makes the offer easier to sell without pretending the partner has to build the whole AI stack. A good first reseller client is usually a business with clear services, repeated customer questions and enough trusted material to turn into a public AI-readable brain. The practical next step is a short walkthrough, so the referral, reseller or white-label model is clear before anyone promises price, timing, territory or client ownership.