What should I avoid saying when making a referral?

Avoid promising guaranteed rankings, guaranteed AI citations or instant sales. The honest message is stronger: this gives the business a structured, controlled, AI-readable representative and a safer way to start using AI with its own approved knowledge.

Also avoid pretending it is just a cheap chatbot. The chatbot is the interface. The maintained business brain and public visibility layer are the product. The referral model is meant to stay simple: introduce the opportunity, let the product speak for itself, and move qualified leads into a proper walkthrough. In other words, the goal is to give the client a controlled first AI layer instead of leaving the whole topic vague and undefined.