Start with the three gaps that drive trust: factual consistency, coverage of core customer questions, and crawlability/structure of the knowledge. Set a baseline for those items, implement changes, then re-test with the same prompts and pages; compare what improved. Remember that discovery, retrieval, citations and referrals are signals, not guarantees of outcomes. Use them to guide the plan and monitor progress over time.
Public Q&A
What should I fix first to turn scan gaps into a concrete plan?
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