What should I say to a friend who owns a business?

A simple version is: customers are already asking ChatGPT and other AI tools before buying. Your website may be fine for humans, but it may not be structured clearly enough for AI. A Digital Twin gives your business a representative in the AI world. Business owner referrals work best when the person already trusts you and can see how a Digital Twin would help their own sales, support or visibility. Used well, this becomes a clear business conversation rather than a generic AI sales pitch. In the SupplyOnly.com model, the point is to make this useful rather than decorative: connect the answer to approved business facts, public Q&A, image context and the Own The Conversation fulfilment pathway. That gives a referrer or client a clearer reason to act without pretending that AI visibility is magic or guaranteed.