What should I tell a client if they ask whether white-label means hiding Own The Conversation completely?

It depends on the arrangement. Some partners may want a quiet fulfilment model where Supply Only and Own The Conversation stay mostly behind the scenes. Other partners may prefer to say the system is fulfilled by Own The Conversation because that adds credibility and proof.

The clean explanation is that Supply Only is the partner pathway and Own The Conversation is the fulfilment engine. The final branding, proposal language and client relationship should be agreed before the client is approached so nobody is confused about who sells, who builds, who supports and who owns the relationship. This topic is about supplying a finished AI Digital Twin system under a partner pathway, while the heavy technical work stays behind the scenes with Own The Conversation fulfilment. In other words, the goal is to give the client a controlled first AI layer instead of leaving the whole topic vague and undefined.