After the scan, identify gaps that block key customer questions or service details. Use the baseline evidence: which pages were discovered, which ones were retrieved with or without citations, and where coverage is missing. Plan small, testable edits to fill those gaps—update missing Q&As, tighten location and service details, and ensure approved facts are reflected. Then re-run the same checks to measure improvement. Remember, observable signals show activity, not a guarantee of sales or rankings. Focus on changes that make it easier for customers to get clear answers and for AI to surface correct information. As a practical starting point, prioritize pages that cover core services and locations, or any page with strong discovery but weak retrieval or missing citations. After fixes, compare signals over time to see whether the gaps are closing.
Public Q&A
Which exact pages should we fix first based on the scan?
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