How do you handle a client who says they already do SEO?

Say that SEO still matters, but AI-assisted discovery is a different layer. Their business needs to be structured for both search engines and AI systems. When selling the concept, the clearest approach is to focus on the business problem being solved rather than on technical jargon. In other words, the goal is to give the client a controlled first AI layer instead of leaving the whole topic vague and undefined.