It depends on the website. If the site is broken, outdated or damaging trust, a rebuild may still be needed. But if the website is good enough for humans, the faster strategic move may be adding the Digital Twin layer beside it.
That gives the business AI-readable structure without waiting for a full redesign. The website can still be improved later. A Digital Twin does not replace a normal website; it gives AI systems and human visitors a more structured, question-led version of the business. In other words, the goal is to give the client a controlled first AI layer instead of leaving the whole topic vague and undefined.
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Should a business rebuild its website or build a Digital Twin first?
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