Should I show a single score or separate signals to the client?

Show the client what you can observe today: a clear readiness snapshot and a few gaps. Don’t present a single score or guarantee. Distinguish discovery signals (what the scan found), retrieval signals (what an AI user fetches) and referrals (where a service clicks through). These are observable evidences, not promises of AI citations or rankings. Present a simple brief that links each gap to a concrete action: fix a fact, add a FAQ, improve an image cue, or add structured data. Then map a practical next step like a walkthrough or a short pilot, and tie the plan to approved business facts and public Q&A so the client sees a grounded path forward.