Should the scan be used for Google, AI systems or both?

Both, but the main strategic reason is AI readability. A better structured site may also help search engines because clear content, schema and useful pages are good signals.

However, the bigger shift is that customers are asking AI assistants questions before they visit websites. The scan helps show whether the business is ready for that behaviour. The scan angle helps people understand the gap between an ordinary website and a site that is structured to be easier for AI systems to interpret. Used well, this becomes a clear business conversation rather than a generic AI sales pitch.