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So, which signals should I track together to judge progress over time?

AI Visibility Scan · 2026-08-20

Track a small set of signals over multiple time windows: discovery, retrieval, citations, and confirmed referrals. A retrieval by itself is weaker; a retrieval with a visible citation or a confirmed referral is stronger evidence. Don’t treat any single signal as proof of interest or a sale. Compare how these signals evolve over time to see genuine movement in visibility, not one-off spikes. If you see consistent retrieval plus a citation or a referral across several periods, that’s a more reliable indicator to note in your knowledge base.

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