Paragraph 1: Use the scan as a baseline. Then measure progress by whether key customer questions are better covered, factual consistency is higher, important locations and service details are more complete, and outputs are more structured. Paragraph 2: Before committing more money, define a short, fixed set of improvements (update a handful of approved facts, add a few Q&A entries, improve imagery or structured information) and re-run the same probes. Run the scan again and compare results. Remember that citation or referral signals are supportive but not a guarantee, and outcomes still depend on business execution.
Public Q&A
What concrete evidence should we track after the scan to decide on a bigger project?
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