Selling AI Digital Twins To Clients

Use this: your website tells people what you do. Your Digital Twin helps AI understand and explain it. That simple line avoids jargon and gets to the heart of the product. The client does not need to understand JSON, vectors or schema to understand why their business should be clearer to AI systems. When selling the concept, the clearest approach is to focus on the business problem being solved rather than on technical jargon. That keeps the message pract…

Start with behaviour, not technology. Ask whether the client uses ChatGPT or AI tools when researching something they might buy. Then ask whether their customers may be doing the same. Once they agree, explain that their website still matters, but AI systems need structured business knowledge. A Digital Twin gives the business a representative in that AI-driven discovery layer. When selling the concept, the clearest approach is to focus on the business pr…